Ninjas contract with Mixer: Deal, How much money, What happened

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After Amazon bought Twitch, the streaming platform market got a bit less competitive. But then, global IT giants like Facebook with Facebook Gaming and YouTube with YouTube Gaming stepped up to the plate. Microsoft also jumped in with its own platform, Mixer.

Microsoft didn't waste any time and started signing exclusive deals with top streamers. In August 2019, the famous streamer Ninja, aka Tyler Blevins, signed an exclusive deal to stream on Mixer.

Did Ninja move to mixer?

In August 2019, the streaming comunity was buzzing when Tyler Blevins, the legendary streamer, made a huge move to Microsoft's Mixer. He announced his exclusive content creators's contract with a heartfelt tweet and video, letting everyone know he wanted to get back to his "streaming roots" and assuring his fans that this wouldn't change who he is as a streamer.

At that moment Tyler had 14 million followers on Twitch. He took his chance and tried his luck with less crowded Mixer. That was a big deal for Ninja, for the market, for the community. Just imagine the sum - 30 million. Was Ninja top football player or basketball star? Who the hell he was? This contract was similliar to the most valuable contracts with global brands like Nike or Addidas or like most valuable trasfers in sports. Additionally, that was the opportunity to show to his former streaming platform Twitch who matters most: he (Ninja) or the platform itself. Strict polices of Twitch are the point of disappointment for millions of streamers, Tyler wanted to change the rules.

Of course, the journey had its bumps. Despite the big money deal, Tyler's viewership on Mixer was way lower than on Twitch, averaging around 7,800 viewers compared to his previous 40,000 to 100,000. But for Ninja, this move was about more than just numbers; it was about making a lasting mark on the streaming world and showing content creators everywhere what's possible.

Tyler-glad-to-receive-30million-from-Microsoft

Why did Ninja sign with mixer?

The gaming community was totally shocked by an unexpected announcement—Tyler was switching things up and moving to Microsoft's Mixer platform.

The deal was said to be worth a jaw-dropping $30 million for less than a year of streaming. While the cash was obviously a huge draw, Ninja had bigger reasons. He dreamed of a future where Mixer could actually compete with Twitch, challenging its top spot and giving streamers new opportunities.

Ninja was all in on Mixer. He streamed double the hours his contract required, showing just how dedicated he was to making the platform succeed. But for Blevins, it wasn't just about competing; it was about shaking things up. He saw himself as more than just a streamer—he wanted to be a leader who could inspire others to break away from Twitch's strict rules and try something new.

Ninjas and some other title guys’ efforts were not enough to make Mixer-platform compete with the major player called Twitch. To grow, the platform was obliged to pull viewers away from competitor titles like Youtube Gaming. Tyler was trying to do his best to show even other streamers that everything is possible and the streaming world is not turning around Twitch only. He was close to make that shift in the streaming world. So his story for sure is not about bucks only.

How much money did Ninja make from mixer?

Microsoft offered Tyler a huge bunch of dollars between $20 million and $50 million. Of course the were som KPIs in the contract, so I guess it was around $30 million. It was written on the road that this contract could be even bigger than it was publicly known. Ninja hit Jack Pot in his streaming career for sure.

Things got interesting when new growing streaming platform closed down in June 2020. Ninja's contract was bought out for $30 million, giving him the freedom to check out other options. Despite the big bucks, Ninja's viewership on Mixer was way lower than on Twitch. He was no more the number one guy all over the streaming globe by views.

How many followers does Ninja have on mixer?

Tyler Blevins shook things up when he switched over to Microsoft's Mixer platform on August 1, 2019. This move was all about new chances and big changes. In just six days, he racked up over a million followers, eventually hitting more than 2.3 million and becoming Mixer's top streamer.

But Tyler's Mixer adventure wasn't just about the follower count. It was about diving into new opportunities and enjoying some creative freedom. Even though his followers grew fast, his Mixer audience was still way smaller compared to the 14 million followers he had on Twitch.

What happened with Ninja and mixer?

After a couple of years of a tight competitive environment Microsoft decided to shut down its own newly launched streaming startup on June 22, 2020. Facebook Gaming was open to invite all viewers and streamers by the agreement with Microsoft. I guess it was even not free of charge. At the end of the day Microsoft was obliged to buy out the contracts of the major headliners like Ninja and Shroud. Tyler got $30 million and one more time confirmed that he is a true streaming legend. At the moment of 2020, he became free agent and had enough resources to take a deep breath and look around.

Finally, did Ninja switch to mixer?

Yeah, kinda. He took 30 million dollars and after a year, he was free. In September 2020, Ninja made a big comeback to Twitch with a new multi-year exclusivity contract, returning to his original streaming platform. It's like Kylian Mbappé in 2024 moving from PSG to Real Madrid as a free agent. Sucks for PSG business owners and Microsoft, right? But wait, Microsoft is worth 3 trillion dollars; so maybe they're not that bad off...

Tyler's journey shows just how crazy and ever-changing online content creation can be.

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