Leena
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About
Aileena Xu, known as Leena, is an esports executive and the Chief Revenue Officer of Sentinels.[1][2] Forbes included her in its 30 Under 30 Games list for 2019.[1]
She is from the Bay Area and lives in Los Angeles.[3]
TSM and Sentinels
She worked at TSM from 2012 until November 2021 and served as its president.[4][1] Forbes credited her Fortnite initiative with doubling TSM's fan engagement and helping secure Chipotle as a sponsor in its profile updated in January 2019.[1]
In May 2020, a phone call in which she discussed the trade prospects of TSM jungler Dardoch was audible on Doublelift's stream. She called it a lapse in judgement and acknowledged that the leak was not fair to Dardoch.[5]
After leaving TSM, she joined OfflineTV management in November 2021.[4] She joined Sentinels as Chief Revenue Officer in 2022.[6]
Retirement Home
Leena conceived the Retirement Home tournament and developed it with Doublelift over two years.[7] Team Liquid produced the event in June 2026.[8]
Personal information
General information
- Language
- EN
- On Twitch since
- 20 July 2012
- Twitch followers
- 103,586
- Channel age
- 14y 3m
- Twitch data updated
- Category
- World of Warcraft
Sources
- "Aileena Xu".
- "Sentinels".
- "About Leena".
- "Former TSM president Leena Xu joins Sentinels".
- "TSM Leena apologies for leaking Dardorch trade on stream: "It has never been my intention to drag a player publicly"".
- "Sentinels Organizational Announcement — SENTINELS".
- "Leena Xu (@leena_xu) / X".
- "Retirement Home • Buttondown".
- "TSM president Leena Xu resigns amid drama, joins OfflineTV".
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